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WOW (formerly Sky Ticket) is a German subscription video-on-demand streaming service operated by Sky Deutschland, a subsidiary of Comcast. It serves as the German equivalent of the Sky streaming brand used in other markets, such as NOW in the United Kingdom and Ireland.
Launched under its current name in June 2022, WOW provides flexible, contract-free access to television content via internet streaming. The service offers monthly cancellable subscriptions and does not require a satellite or cable TV connection.
WOW is divided into separate content packages, typically including series and films and live sports, which can be subscribed to individually or in combination. Its content catalogue includes Sky Originals, HBO and other licensed series, films, documentaries, and live sports broadcasts such as football (including the Bundesliga and Premier League), Formula 1, tennis, and other sporting events.
The service is available on a wide range of internet-connected devices, including smart TVs, smartphones, tablets, computers, and streaming devices. Streaming quality is generally limited to Full HD, and availability of features such as UHD and HDR is restricted compared to some competing platforms.
WOW is intended as a flexible alternative to traditional Sky subscriptions, allowing users to stream Sky content on-demand without long-term commitments.
Key
This table shows the colour coding used to show what type of subscription is needed to view a channel.
Package/Ticket
Description
Serien
Ticket for entertainment and kids channels
Filme & Serien
Ticket for entertainment, movies and kids channels